The article starts with an introduction about Pay Point India’s unique business model in the rural areas and how over the time its assets have become valuable to it banking partners in the view of government’s focus on financial inclusion. Pay Point’s spokesperson, Mr. Ketan Doshi points out that due to under penetration of payment instruments in the hinterland, people cannot take advantage of the e-commerce boom. This is where services of Pay Point come into play.
The article also elaborates on customer’s preference for cash-on-delivery and how Mobile Wallet is useful for its customers. Mobile Wallet has encouraged buying frequency due to ease of operations and discount offers.